The Kübler-Ross Model of EHR Adoption

Elisabeth Kübler-Ross, MD

For over a hundred years the paper chart has been a trusted partner and best friend to many physicians and nurses. The paper chart was born the day a new patient walked into the office, a pristine, crisp and neatly color-coded folder, with just the right markings in carefully shaped calligraphy on its covers. As the years went by, the paper chart grew in size, acquired meaning and wisdom, and like most of us, became a bit tattered around the edges and heftier in the middle. It felt good to hold the elderly paper chart in your hands and its voluminous physical presence inspired confidence and trust. The paper chart is dead. In some places the paper chart’s pages are still turning slowly, but we all know its long, productive life has come to an end and someone should pull the plug and call it. Or do we?

In 1969 Elisabeth Kübler-Ross proposed a 5 stage model for typical grieving behavior. The various reactions from the clinical community to the apparent demise of the paper chart exhibit almost textbook adherence to the Kübler-Ross model, with each clinician advancing through the five stages of grief at his/her own pace*.

Denial – This is a joke. These people don’t understand medicine and this entire Obamacare thing will soon go away and we’ll return to normalcy. My practice is doing just fine on paper and my patients get all this fancy medical home care right here and always had. They actually get better care. Besides, I have patients to see and I am too busy to tinker with these fads that come and go every five years or so.

Anger – This is a cruel joke. This EHR thing is just a government ploy to punish doctors and enslave them. There’s nothing in this for me and you want me to pay for it?? We are all going to stop taking Medicare, Medicaid and all your government plans, which don’t even pay for my receptionist, see what you do then. Heck, why stop there? There will be no doctors left, period, because nobody is going to accept such humiliation and no bright students will choose medicine as a career. We can all do much better doing other things. I didn’t go through ten years of medical school and residency and pissed my entire youth away just so I can become your personal data entry clerk. You want data? Enter it yourself and feel free to treat yourself too. Go Google it, or go to an NP at the grocery store. Not to mention that these EHR contraptions are killing thousands of people every day because nurses are tending to EHRs instead of patients. Is that what you want? Suit yourself. I’m out.

Bargaining – This is not happening to me. This does not have to happen to me. I am a doctor. If I stop playing their game, they’ll have no way to touch me. I will only take cash, at least for a while, until this thing blows over. My patients love me and I will take better care of them than any computer can. They know that. They are willing to pay for a true doctor/patient relationship and my undivided attention. I have friends that switched to concierge practice and they’re doing great. I’ll practice good medicine, and in time everybody will come to their senses and see that this is the right way to care for people. They will see the errors of their way and everything will be back to normal. I just have to make it through the next couple of years.

Depression – What’s the point? Why did I have to sacrifice my entire life and work like a dog for these ungrateful people? There’s no respect any more. There is no gratitude. There’s no money in this either. I should have gone to law school and spent my time ripping everybody off like those shyster lawyers do every day. They want me to be a cog in their Toyota production line for people. I don’t know anything about computers. I can’t even type. Why should I? Doctors don’t type. There is no point. Can’t even give this practice away, let alone sell it; might as well just walk out right now. I have a little money. I don’t need to work. I’ll retire early. I’ll play golf all day. Maybe go into consulting for those thieving insurers. One thing’s for sure: no child of mine is ever going to medical school. It’s over. 

Acceptance – This EHR is really primitive. Costs a fortune, but the hospital kicked in for most of it. They want to measure my performance; fine with me. I’m a good doctor and I take good care of my patients. I don’t like using the computer in the exam room. My nurse does though, but you should see her texting, and my receptionist says it’s better than the old system. I wish I could get the hospital labs, but they’re still faxing them over. They say it will get better. I don’t know. I have an iPhone and it has an app for medications, which is really nice. I have email and some patients use it. Not too many, but it’s nice too. I signed up for this new telehealth program starting in the fall. My father practiced for 40 years down in the valley. He wasn’t home much, but sometimes he took me along on house calls. Saw the first baby born when I was eight. I don’t think you can deliver a baby on telehealth, can you? Well maybe if there’s a midwife out there and you watch just in case… Never mind. I love practicing medicine. It’s hard right now, but I think I have another ten-fifteen years left in the tank, and if it gets much tougher, maybe I’ll just go work for the hospital. They already have my charts anyway.

But here’s the deal, folks: the chart is not really dead. It just underwent major reconstructive surgery. It has new legs and new organs and a new face, because, unlike people, they can do that for charts nowadays. Sure, it looks terrible right now, all stitched up and bruised and so very helpless, hooked up to wires and machines. It can’t do anything for itself. It moves slowly and sometimes just collapses under its own new weight. You will have to teach it how to use its new legs and train it to engage all those brand new bionic organs. It will take time and lots of physical therapy. It is a big commitment and there will be setbacks and more surgeries down the road. You could just walk out and leave it to its fate and to others to nurture it back to a useful life. Or you could take it home and tend to it, and every day be amazed at small miracles and watch it slowly get stronger, better and more beautiful, surpassing your wildest expectations, until it becomes the indispensable, trustworthy  and useful friend it always has been, with a brand new lease on life for you both.

*All first person utterances in this post are fictitious. Any resemblance to what anybody may have said or communicated to the author during times of great frustration is purely coincidental. 

Shared Sacrifice

The Internet is abuzz with Attestation fever. CMS has officially opened its website service for physicians and Hospitals to attest to achievement of Meaningful Use for 2011. It is expected that stimulus incentives, as mandated by ARRA’s HITECH Act, will soon be flowing out to the new Meaningful Users to the tune of $20 Billion (or more) over the next five years. Meaningful Users are a very diverse population and range in scope from a solo practice in the middle of nowhere with a rickety EHR purpose bought for these incentives, to Kaiser Permanente with thousands of employed physicians, dozens of hospitals and gold-plated enterprise technology worth many billions of dollars, purchased and implemented years before HITECH saw the light of day.

Last year Becker’s Hospital Review published a list of “52 Not-for-Profit Hospital Systems to Know”. Those are the largest and most excellent integrated health delivery systems in the country. Between them these 52 leaders in health care delivery have about 900 hospitals of various sizes and most have hundreds and thousands of employed physicians, both in inpatient and outpatient practice. Many of these organizations are faith based and were founded years ago with the goal of providing care and comfort to the sick. Today, these non-profit systems are leading the way in quality improvements, adoption of health care information technology and innovative ways to provide better and more cost-effective medical care, and most, if not all, have healthy and profitable bottom lines, while actively engaging in charitable contributions to their communities.

As CMS is gearing up to disburse the ARRA stimulus incentives, it stands to reason that a significant portion of the money would go to these non-profit leaders of our health care system. As anyone trying to figure out the exact amount of incentives for any given hospital knows, the exact calculations are rather cumbersome. HIMSS estimated that the Medicare incentives for a hospital could range from $3.5 million for a 75 bed facility to over $11 million for a 750 bed hospital, over the entire stimulus period. It is worth noting that, unlike physicians, hospitals can qualify for both Medicare and Medicaid incentives, significantly increasing the estimated amounts for Hospitals with a large enough Medicaid population. What follows is a very conservative attempt to estimate the percentage of the proposed $20 Billion ARRA incentive that will more than likely flow to these 52 non-profit Hospital systems.

Let’s assume that the average hospital in this group will collect only $5 Million from both Medicare and Medicaid, which puts the average hospital at about 200 beds and accounts for some hospitals that will not be able to qualify for incentives. Let’s also assume that an outpatient physician has 5000 patient visits per year (which is very high), and when encounter data is not available, let’s assume that only half of employed or affiliated physicians qualify for incentives under Medicare, and none qualify for the higher Medicaid stimulus. For very large systems, where data is not readily available, let’s assume that there are no eligible professionals and all incentives will come from the Hospital side of the house. Based on these very conservative assumptions and any 2010 annual report data found on various systems websites, here is how some numbers shape up:

• Kaiser Permanente – 35 hospitals and 36.6 million doctor visits – is looking at about $0.5 Billion total incentive payments.
• Trinity Health – 45 hospitals and about 8000 physicians – will collect around $0.3 Billion in the next five years
• Sutter Health – 25 hospitals and 3500 physicians – comes in at around $0.17 Billion in incentives
• Providence Health – 26 hospitals and 7 million visits – will qualify for almost $0.2 Billion
• North Shore LLJ – 14 hospitals and 7500 physicians – should obtain over $0.2 Billion in stimulus payments
• Intermountain – 23 hospitals and 750 physicians in their medical group – will receive well over $0.1 Billion

All in all, if we just consider the 900 hospitals these systems have in common, and ignore the outpatient payments, the total incentives due are around $4.5 Billion total. This number will go up significantly if we account for the various eligible professionals payments, running at $44,000 per physician under Medicare.

In the large scheme of things, a few Billion dollars is not that much money. Withholding those billions will not fix the deficit and will not put a visible dent in our health care expenditures. No single act of savings will solve the dire problems present in our health care system and the country in general. President Obama is calling for us all to contribute to a solution and share the sacrifices needed to rectify the situation. In a perfect world, Shared Sacrifice is not something that should be imposed by government. It should be a grassroots effort where everybody agrees to give up a little and come together in one unified force for the public good, but someone has to go first, someone has to step forward and make the first sacrifice. Today is Good Friday.

To these 52 benevolent paragons of health care, in the spirit of the selfless and saintly men and women who, many years ago, founded your organizations with the single mission of aiding and comforting the sick: Don’t take the money. 

And if you must take the money, because of irrelevant legislative technicalities, turn around and give it all to the poor and sick and needy people in your community. A few billion dollars will not solve the big problems, but a few dollars may be enough to provide a sick elderly person one more hot meal, or buy one more pair of glasses for a child so he can stay in school, or provide one more bottle of prenatal vitamins to a pregnant woman and maybe even allow for one more hospice day for a dying man. And above all, you will set an example for us all, and maybe even change the spirit of this country, so we can all do better by doing good first.

The Health Insurance EHR

Kaiser Health News recently published excerpts of an interview with the CEO of Aetna, Mark Bertolini. Interesting article and interesting subject, but one thing Mr. Bertolini said in connection with Aetna’s acquisition of Medicity, a vendor of Health Information Exchange (HIE) platforms, caught my attention: “We are as much a health information technology company as an insurer”. United Healthcare has also been engaged in significant HIT acquisitions for quite some time. They bought an EHR, Care Tracker, and an HIE vendor, Axolotl, amongst other things. According to the Aetna CEO, in order to create a system that functions properly, insurers “have to be able to provide an infrastructure”.  So is this the future? Will health insurance giants be providing insurance coverage to customers, and HIT infrastructure, including EHR software, to physicians and hospitals?

Most HIT experts are forecasting consolidation in the EHR market, which is currently fragmented into hundreds of less than optimal disparate software products, but is anybody seriously contemplating that the emerging forces in health care technology will be the payers? If you think about this for a moment, and if you remember doctors’ plight that EHRs mostly benefit payers, this outcome doesn’t seem so far-fetched. After all, selling health insurance and selling EHRs follows pretty much the same paradigm.

• Company Website – Health insurance companies have beautiful websites loaded with pictures of happy people and the cutest babies. EHR vendors have equally high-gloss websites with lots of Flash banners, happy doctors holding shiny tablets in pristine clinics, and, strangely, some also have the cutest babies and toddlers bouncing on every page. Neither one has any useful information for someone shopping for a product unless, of course, you provide them with your contact information, in which case you will be getting a very energetic sales call.
• Price Transparency – When you buy an insurance policy, all you know for sure is what premium you will have to pay every month. Most folks don’t realize until it is too late that they will have to pay for all sorts of other things that are “not covered”. Similarly, when you buy an EHR for $399 per month, little do you know that there is at least the same amount of hidden charges, and unexpected “upgrade” fees imposed whenever the vendor feels that it needs to improve its top line.
• Contracts and Policies – Health plans have notoriously long and convoluted policy documents aimed at confusing the buyer. I don’t know too many people who are competent enough to read and understand their content. EHR vendors are a bit ahead of the game here since they also have carefully staged vaporware demos and their contracts, although shorter, are as good as the payers’ policies in obfuscating real terms and conditions, which become painfully evident only when disaster strikes.
• Freedom of Choice – Most people, including the vast majority of employed citizens, has increasingly little to say about which health insurance plan they end up with. Employers, who pay a large portion of the cost, either pick a plan based on business considerations, or just self-insure. Employees are forced to do the best they can with whatever they were dealt. As more and more independent physicians are being acquired, and salaried, by large systems, they too have very little to say about what EHR will end up in their exam room. Those who are still somewhat independent, but herded into various affiliations, are rarely able to check a gift horse in the mouth and end up taking whatever the large system is providing under Stark law relaxations.
• Rationing – Health insurance is expensive. The wealthy and those with large and conscientious employers are able to gain access to fairly decent insurance coverage. Some may even have so called Cadillac plans. The poor and unemployed must shop for insurance with no bargaining power and their dollar usually buys a lot less coverage. Large hospitals and specialty medical groups can afford to buy the fancy gold-plated EHRs and they often do. Small and rural primary care practices can’t even come close to being able to afford an EHR from an industry leader. And similar to the private insurance market, a solo doc, with no bargaining power, will end up paying more than a physician in a large practice for the exact same EHR.
• Government – Unless you live on a deserted island, you know that by 2014 the individual mandate will be kicking in and everybody will have to buy insurance or pay a penalty. Also by 2014, every American is supposed to have an EHR, which means that every physician will have to buy EHR software, or pay a penalty in the form of reduced Medicare reimbursement down the road. Both regulations may be viewed as voluntary since you could choose to pay the penalty, which is much lower than the price of the mandated products. And in both cases Government proposes to determine the minimum requirements for what you can buy to avoid penalties.
• Product Design – We all know that health insurance policies are designed by bureaucrats and bean-counters to maximize payer profits, with complete disregard for patients’ lives and doctors’ advice (or at least that seems to be the common wisdom). The parallel mythology asserts that EHRs and HIT products are created by “programmers” and other “geeks” with no knowledge of, and no respect for, established clinical workflows and with the same disregard for patients’ lives and safety.
• Good Ole’ Days – Ah, those days gone by, days of beautiful simplicity, when Government minded its own business, and everybody paid for medical care out of their own pocket, except those who had nothing in their pocket. Those days of wonder when the most medicine could offer was lancing boils and mustard plasters in return for a hefty slice of rhubarb pie, and an amputation went for a couple of chickens. The olden days with hospitals run by selfless nuns in full habit, doing God’s work on earth, where the very sick were freely admitted, but nobody was ever discharged. A gentler era when people died at home from romantic ailments like consumption, surrounded by family and friends, or succumbed en-masse to plagues with mysterious “putrid” origins. The days of golden fountain pens and neatly stacked notecards in little clinics manned by workaholic doctors and spinster nurses clad in white starched uniforms.  Yeah, well, that’s over now.

We are entering the Big is Beautiful era in health care. Big government with big regulations, created in deference to big corporations, will only allow big insurers and big health care delivery systems to thrive. They will be using big computer programs with big algorithms simulating big artificial knowledge and intelligence, administering to the big needs of big populations with big risks and big payoffs. Not to worry though, big insurance has figured this all out, as evident from Mr. Bertolini’s big vision:

“We will shift risk (financial responsibility for medical costs) to the provider system. We’ll provide them cover with capital as re-insurers. We will be the Intel-inside, if you will. We have dozens of these conversations going on with major systems. We spend $400 million a year on new developments: We are as much a health information technology company as an insurer. Our U.S. health system is not really a system as much as a bunch of independent players. How do we create a system that functions properly? When my dry cleaner knows more about the whereabouts of my shirts than my doctor knows about the whereabouts of my X-rays, we have a problem. We have to be able to provide an infrastructure. ”

Yes, just like dry cleaning. We find the X-rays and we’re all good. Brilliant!